{"id":4332,"date":"2023-04-05T15:19:02","date_gmt":"2023-04-05T13:19:02","guid":{"rendered":"https:\/\/www.picaxel.com\/projets\/inzee-care\/"},"modified":"2023-04-21T13:27:54","modified_gmt":"2023-04-21T11:27:54","slug":"inzee-care","status":"publish","type":"projets","link":"https:\/\/www.picaxel.com\/en\/projects\/inzee-care\/","title":{"rendered":"Inzee.care"},"content":{"rendered":"\n\n \n<section class=\"ProjectIntro\">\n    <figure>\n        <div class=\"Cover\">\n            <img decoding=\"async\" data-gsap=\"scaleY\" data-opacity=\"false\" src=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/inzee-banner.jpg\" alt=\"inzee-banner\" width=\"100%\" height=\"100%\" \/>\n        <\/div>\n        <figcaption>\n            <ul class=\"Info\">\n                <li><small>Year<\/small><strong>2022<\/strong><\/li>\n                <li><small>Type<\/small><strong>Showcase website | WordPress<\/strong><\/li>\n                <li>\n                    <a href=\"https:\/\/www.inzee.care\/\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"none\" viewBox=\"0 0 16 16\">\n                            <path\n                                fill=\"currentColor\"\n                                d=\"m14.9 1.15-.05-.05c-1.45-1.45-3.9-1.45-5.35 0L6.1 4.5c-1.45 1.45-1.45 3.9 0 5.35l.05.05c.1.1.25.25.4.35L7.8 9c-.15-.1-.3-.2-.4-.3l-.05-.05c-.8-.8-.8-2.1 0-2.9l3.4-3.4c.8-.8 2.1-.8 2.9 0l.05.05c.8.8.8 2.1 0 2.9l-1.55 1.55c.25.65.4 1.35.4 2.05l2.4-2.4c1.4-1.45 1.4-3.85-.05-5.35ZM9.85 6.1c-.1-.1-.25-.25-.4-.35L8.25 7c.15.1.3.2.4.3l.05.05c.8.8.8 2.1 0 2.9l-3.4 3.4c-.8.8-2.1.8-2.9 0l-.05-.05c-.8-.8-.8-2.1 0-2.9L3.9 9.15c-.3-.65-.4-1.35-.4-2.05L1.1 9.5c-1.45 1.45-1.45 3.9 0 5.35l.05.05c1.45 1.45 3.9 1.45 5.35 0l3.4-3.4c1.45-1.45 1.45-3.9 0-5.35l-.05-.05Z\"\n                            \/>\n                        <\/svg>\n                        Visit website                    <\/a>\n                <\/li>\n            <\/ul>\n            <div class=\"Tagline\">\n                <h1 data-gsap=\"skew\">Inzee.care<\/h1>\n                <svg class=\"ScrollCursor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"67\" height=\"80\" fill=\"none\" viewBox=\"0 0 67 80\">\n                    <path stroke=\"#FF5050\" stroke-width=\"1.2\" d=\"M29.4 61.613V1h7.53v63.328l1.71-1.725 21.198-21.381 5.362 5.286-31.894 32.076L1.414 46.692l5.325-5.325L27.693 62.32l1.707 1.707v-2.415Z\" \/>\n                <\/svg>\n            <\/div>\n        <\/figcaption>\n    <\/figure>\n<\/section>\n\n\n\n\n \n<section class=\"ProjectText\" style=\"--text-color: #fff; --background-color: #160d3a; --link-color: #ff5050; --link-hover: #ffe005;\">\n    <article>\n                   <h2 class=\"\">\n            Inzee.care redesign under wordpress        <\/h2>\n                <p>Inzee.care is a platform that connects patients and independent healthcare professionals. It also has a mobile application that allows health professionals and health institutions to consult and accept requests.<\/p>\n<p>Our mission for Inzee.care was the redesign and restructuring of the pages of the showcase site under wordpress. To do this, all the pages were reorganized into logical categories respecting a hierarchical architecture to create an impact on the UI design of the website and strengthen the trust of users towards the services offered by Inzee.care and to avoid lost clicks and quick departures.<\/p>\n                    <a href=\"https:\/\/www.inzee.care\/\" class=\"Link\" target=\"_blank\">\n                <span class=\"Line Vertical\"><\/span>\n                <span class=\"Line Horizontal\"><\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"17\" fill=\"none\" viewBox=\"0 0 10 17\">\n                    <path\n                        fill=\"currentColor\"\n                        d=\"M9.303 7.817 1.659.279a.994.994 0 0 0-1.38 0 .994.994 0 0 0 0 1.38l6.954 6.848-6.954 6.847a.994.994 0 0 0 0 1.38c.212.16.477.266.69.266.212 0 .478-.106.69-.265l7.644-7.538a.907.907 0 0 0 0-1.38Z\"\n                    \/>\n                <\/svg>\n                <span class=\"LinkText\">Visit website<\/span>\n            <\/a>\n            <\/article>\n<\/section>\n\n\n\n\n<section class=\"ProjectMedia Full\">\n            <img decoding=\"async\" data-gsap=\"scaleY\" src=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/inzeecare.jpg\" alt=\"inzeecare\" width=\"1920\" height=\"auto\" \/>\n    <\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n \n<section class=\"ProjectText\" style=\"--text-color: #160d3a; --background-color: #fff; --link-color: #160d3a; --link-hover: #160d3a;\">\n    <article>\n                   <h2 class=\"c-tagline js-animate c-single-title is-show\">\n            UI\/UX design on Figma        <\/h2>\n                <p>In order to correct the problems related to the different layout of the website and to highlight the company&#8217;s offer, we designed several page models strategically structured with a block content operation, which allows to locate on the site and offer different content on each page. This technique allows for better organization of content and greater flexibility in design. Blocks include titles, benefits and call-to-action buttons.<\/p>\n<p>In order to keep a coherence on the whole site and to have a visual identification, the graphic charter was respected on all the pages of the site as well as the illustrations used are in the colors of the brand while keeping the same graphic style.<br \/>\nThe information is hierarchically organized on each page in a logical way to allow users, either patients or professionals, to easily find the information they need on the site.<\/p>\n            <\/article>\n<\/section>\n\n\n\n\n<section class=\"ProjectMedia \">\n            <video data-gsap=\"fadein\" width=\"1305\" height=\"734\" autoplay muted playsinline loop>\n            <source src=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/inzeecare-ui-ux-design.mp4\" type=\"video\/mp4\" \/>\n        <\/video>\n    <\/section>\n\n\n\n\n \n<section class=\"ProjectText\" style=\"--text-color: #160d3a; --background-color: #fff; --link-color: #160d3a; --link-hover: #160d3a;\">\n    <article>\n                   <h2 class=\"c-tagline js-animate c-single-title is-show\">\n            Patient login &#038; Professional login        <\/h2>\n                <p>The information on Inzee.care&#8217;s service offer is centralized and summarized in two spaces: a space for individuals dedicated to patients and another one for professionals gathering health practitioners and institutions.<\/p>\n<p>Each space holds all the necessary information allowing each target to navigate and easily find the information they need and make informed decisions.<\/p>\n            <\/article>\n<\/section>\n\n\n\n\n<section class=\"ProjectMedia Full\">\n            <img decoding=\"async\" data-gsap=\"scaleY\" src=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/inzeecare-espace-pro-espace-patient-scaled.jpg\" alt=\"inzeecare-espace-pro-espace-patient\" width=\"1920\" height=\"auto\" \/>\n    <\/section>\n\n\n\n\n \n<section class=\"ProjectText\" style=\"--text-color: #160d3a; --background-color: #fff; --link-color: #160d3a; --link-hover: #160d3a;\">\n    <article>\n                   <h2 class=\"c-tagline js-animate c-single-title is-show\">\n            Restructuring the pages        <\/h2>\n                <ul>\n<li>Editorial page\n<p>With a relevant and coherent visual, the editorial pages allow to define the rules and practices to follow during the production of content. It also helps to improve the referencing on the Internet by ensuring the coherence between the different elements of the site and to harmonize all the pages.<\/li>\n<li>A business page\n<p>Having the same design and standardizing the style of the site, all the business pages centralize and summarize all the necessary information for professionals to better understand the different solutions offered on the platform and to make an informed decision.<\/li>\n<li>A Solutions page\n<p>To facilitate the understanding of each solution, additional information pages (prices, features, etc.) have been created. Each solution is explained in detail with quality content, testimonials are also included for more credibility and a FAQ section to answer various common questions from users.<\/li>\n<li>A Recruitment page\n<p>The career page allows you to enhance your employer brand and allows candidates to view job openings, obtain information about the company and apply quickly and easily, thus improving the candidate experience. This page is linked to a recruitment software that allows a classification of candidates by offer and optimizes the recruitment process (all job offers in one place, saving time, better targeted candidates through sourcing&#8230;)<\/li>\n<li>Simplified menu\n<p>A neat menu has been developed to facilitate navigation on the site and to allow users a simple and fluid navigation.<br \/>\nThe menu shows the service offer in a simple and coherent way, making it easier for patients to find what they are looking for. It also helps to improve natural referencing by allowing search engines to better understand the structure of the site.<\/li>\n            <\/article>\n<\/section>\n\n\n\n\n<section class=\"ProjectMedia \">\n            <video data-gsap=\"fadein\" width=\"1305\" height=\"734\" autoplay muted playsinline loop>\n            <source src=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/inzeecare-refonte-wordpress-1.mp4\" type=\"video\/mp4\" \/>\n        <\/video>\n    <\/section>\n\n\n\n\n \n<section class=\"ProjectText\" style=\"--text-color: #160d3a; --background-color: #fff; --link-color: #160d3a; --link-hover: #160d3a;\">\n    <article>\n                   <h2 class=\"c-tagline js-animate c-single-title is-show\">\n            Content for search engines        <\/h2>\n                <p>Pour favoriser l\u2019optimisation sur les moteurs de recherche, une strat\u00e9gie de r\u00e9f\u00e9rencement naturel (SEO), a \u00e9t\u00e9 mise en place avec des paragraphes courts et espac\u00e9s, les Keywords sont mis en gras ou en couleur de la charte graphique et utilisation des points bullets de mani\u00e8re br\u00e8ve et concise.<\/p>\n<ul>\n<li><b>Liste de villes<\/b><\/li>\n<p>La disposition d\u2019une liste de ville par type de professions a \u00e9t\u00e9 mise en place afin de maximiser les opportunit\u00e9s du r\u00e9f\u00e9rencement naturel et permettre au site web de mieux se positionner sur les pages des moteurs de recherches sans pour autant n\u00e9gliger l\u2019aspect esth\u00e9tique et le c\u00f4t\u00e9 webmarketing.<\/p>\n<ul>\n<li><b>Blog\u00a0<\/b><\/li>\n<p>Un blog a \u00e9t\u00e9 ajout\u00e9 au site web pour am\u00e9liorer le r\u00e9f\u00e9rencement naturel du site web . Il est r\u00e9guli\u00e8rement aliment\u00e9 par des articles li\u00e9s au domaine d\u2019activit\u00e9s d\u2019 Inzee.care afin de rendre le site plus visible sur les moteurs de recherche et augmenter son positionnement sur les requ\u00eates les plus convoit\u00e9es.<\/p>\n            <\/article>\n<\/section>\n\n\n\n\n<section class=\"ProjectMedia Full\">\n            <img decoding=\"async\" data-gsap=\"scaleY\" src=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/inzee-care-contenu-seo-scaled.jpg\" alt=\"inzee-care-contenu-seo\" width=\"1920\" height=\"auto\" \/>\n    <\/section>\n\n\n\n\n \n<section class=\"ProjectNavigation\">\n    <ul class=\"List\">\n        <li>\n            <a href=\"https:\/\/www.inzee.care\/\" target=\"_blank\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" fill=\"none\" viewBox=\"0 0 16 16\">\n                    <path\n                        fill=\"currentColor\"\n                        d=\"m14.887 1.137-.05-.05c-1.45-1.45-3.9-1.45-5.35 0l-3.4 3.4c-1.45 1.45-1.45 3.9 0 5.35l.05.05c.1.1.25.25.4.35l1.25-1.25c-.15-.1-.3-.2-.4-.3l-.05-.05c-.8-.8-.8-2.1 0-2.9l3.4-3.4c.8-.8 2.1-.8 2.9 0l.05.05c.8.8.8 2.1 0 2.9l-1.55 1.55c.25.65.4 1.35.4 2.05l2.4-2.4c1.4-1.45 1.4-3.85-.05-5.35Zm-5.05 4.95c-.1-.1-.25-.25-.4-.35l-1.2 1.25c.15.1.3.2.4.3l.05.05c.8.8.8 2.1 0 2.9l-3.4 3.4c-.8.8-2.1.8-2.9 0l-.05-.05c-.8-.8-.8-2.1 0-2.9l1.55-1.55c-.3-.65-.4-1.35-.4-2.05l-2.4 2.4c-1.45 1.45-1.45 3.9 0 5.35l.05.05c1.45 1.45 3.9 1.45 5.35 0l3.4-3.4c1.45-1.45 1.45-3.9 0-5.35l-.05-.05Z\"\n                    \/>\n                <\/svg>\n                <span class=\"Label\">Visit website<\/span>\n            <\/a>\n        <\/li>\n        <li>\n            <a href=\"https:\/\/www.picaxel.com\/en\/projects\/\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" fill=\"none\" viewBox=\"0 0 15 15\">\n                    <path fill=\"currentColor\" d=\"M0 0h5.679v5.679H0V0Zm9.321 0H15v5.679H9.321V0ZM0 9.321h5.679V15H0V9.321Zm9.321 0H15V15H9.321V9.321Z\" \/>\n                <\/svg>\n                <span class=\"Label\">Back to projects<\/span>\n            <\/a>\n        <\/li>\n        <li>\n            <div class=\"Share\">\n                <ul class=\"List\">\n                    <li>\n                        <a href=\"https:\/\/facebook.com\/sharer\/sharer.php?u=https:\/\/www.picaxel.com\/en\/projects\/inzee-care\/\" target=\"_blank\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"17\" fill=\"none\" viewBox=\"0 0 10 17\">\n                                <path\n                                    fill=\"#fff\"\n                                    d=\"M9.517 0H7.352C4.871 0 3.287 1.637 3.287 4.17v1.901H1.07a.36.36 0 0 0-.37.37v2.798c0 .211.159.37.37.37h2.217v7.021c0 .212.159.37.37.37h2.85a.36.36 0 0 0 .37-.37V9.556h2.587a.36.36 0 0 0 .37-.37V6.388c0-.105-.053-.158-.106-.264a.403.403 0 0 0-.264-.105H6.877V4.435c0-.792.211-1.162 1.215-1.162H9.57a.36.36 0 0 0 .37-.37V.37C9.886.158 9.727 0 9.516 0Z\"\n                                \/>\n                            <\/svg>\n                        <\/a>\n                    <\/li>\n                    <li>\n                        <a href=\"https:\/\/twitter.com\/intent\/tweet\/?text=Votre%20message&amp;url=https:\/\/www.picaxel.com\/en\/projects\/inzee-care\/\" target=\"_blank\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"13\" fill=\"none\" viewBox=\"0 0 16 13\">\n                                <path\n                                    fill=\"#fff\"\n                                    d=\"M15.516 1.41c-.33.188-.705.282-1.034.376.376-.376.705-.846.846-1.363.047-.141-.094-.282-.235-.188-.517.282-1.034.517-1.598.658H13.4c-.094 0-.188-.047-.282-.094A3.322 3.322 0 0 0 10.957 0c-.329 0-.705.047-1.034.141C8.89.47 8.043 1.363 7.81 2.444c-.094.423-.141.799-.094 1.221 0 .047 0 .094-.047.094 0 .047-.047.047-.094.047A8.86 8.86 0 0 1 1.794.611C1.7.517 1.559.517 1.512.61c-.282.517-.47 1.08-.47 1.645 0 .893.376 1.738.987 2.35a2.457 2.457 0 0 1-.752-.283c-.094-.047-.235 0-.235.141a3.42 3.42 0 0 0 1.88 3.055h-.048c-.188 0-.376 0-.564-.047-.14-.047-.235.094-.188.235.376 1.175 1.363 2.02 2.585 2.256-.987.658-2.162 1.033-3.336 1.033H.948c-.094 0-.235.094-.235.188-.047.094.047.235.14.282a8.86 8.86 0 0 0 4.465 1.222c1.363 0 2.679-.282 3.807-.799 1.08-.517 2.02-1.221 2.772-2.114A8.623 8.623 0 0 0 13.59 6.86a9.348 9.348 0 0 0 .564-3.196v-.047c0-.187.094-.328.188-.422.517-.423.94-.893 1.269-1.457.188-.188.047-.376-.094-.33Z\"\n                                \/>\n                            <\/svg>\n                        <\/a>\n                    <\/li>\n                    <li>\n                        <a href=\"mailto:?subject=Votre%20message&amp;body=https:\/\/www.picaxel.com\/en\/projects\/inzee-care\/\" target=\"_blank\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"15\" fill=\"none\" viewBox=\"0 0 21 15\">\n                                <path fill=\"#fff\" d=\"M10.7 10 8.228 7.834 1.152 13.9c.257.238.605.387.987.387h17.123c.382 0 .727-.149.983-.387l-7.07-6.065L10.701 10Z\" \/>\n                                <path fill=\"#fff\" d=\"M20.249.387A1.439 1.439 0 0 0 19.262 0H2.139c-.382 0-.727.149-.985.39L10.7 8.571 20.25.387ZM.7 1.254v11.869l6.904-5.867L.7 1.254Zm13.096 6.002 6.904 5.867V1.25l-6.904 6.006Z\" \/>\n                            <\/svg>\n                        <\/a>\n                    <\/li>\n                <\/ul>\n                <a ref=\"link\" onclick=\"this.parentElement.classList.toggle('Open')\">\n                    <span class=\"close\"><span><\/span><span><\/span><span><\/span><span><\/span><\/span>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"15\" fill=\"none\" viewBox=\"0 0 14 15\">\n                        <path\n                            fill=\"currentColor\"\n                            d=\"M10.7 9.984c-.562 0-1.078.188-1.453.516L5.028 7.875c0-.14.047-.281.047-.422 0-.14 0-.281-.047-.422l4.22-2.625a2.39 2.39 0 0 0 1.452.516c1.313 0 2.438-1.125 2.438-2.484A2.45 2.45 0 0 0 10.7 0C9.388 0 8.263 1.125 8.263 2.484c0 .141 0 .282.047.422L4.09 5.531a2.39 2.39 0 0 0-1.452-.515C1.325 5.016.2 6.14.2 7.5c0 1.36 1.078 2.484 2.438 2.484.562 0 1.078-.187 1.453-.515l4.219 2.625c0 .14-.047.281-.047.422C8.263 13.875 9.34 15 10.7 15c1.313 0 2.438-1.125 2.438-2.484 0-1.36-1.125-2.532-2.438-2.532Z\"\n                        \/>\n                    <\/svg>\n                    <span class=\"Label\">Share<\/span>\n                <\/a>\n            <\/div>\n        <\/li>\n    <\/ul>\n<\/section>\n<a href=\"https:\/\/www.picaxel.com\/en\/projects\/eliquidandco\/\" class=\"ProjectNext\">\n    <figure>\n        <div class=\"Picture\">\n            <img decoding=\"async\" src=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/eliquid-cover.jpg\" alt=\"EliquidAndCo\" \/>\n        <\/div>\n        <figcaption>\n            <p class=\"Label\" data-gsap=\"skew\">\n                Next project            <\/p>\n            <p class=\"Title\" data-gsap=\"skew\">EliquidAndCo<\/p>\n        <\/figcaption>\n    <\/figure>\n<\/a>\n","protected":false},"featured_media":4622,"template":"","class_list":["post-4332","projets","type-projets","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inzee.care : Redesign of the website under Wordpress<\/title>\n<meta name=\"description\" content=\"Our mission was the redesign of the WordPress website and the structuring of the pages to improve the natural referencing of the site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picaxel.com\/en\/projects\/inzee-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inzee.care\" \/>\n<meta property=\"og:description\" content=\"Our mission was the redesign of the WordPress website and the structuring of the pages to improve the natural referencing of the site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.picaxel.com\/en\/projects\/inzee-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Picaxel\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-21T11:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.picaxel.com\/wp-content\/uploads\/2023\/04\/inzee-cover-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta 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