{"id":3858,"date":"2023-02-28T16:29:48","date_gmt":"2023-02-28T15:29:48","guid":{"rendered":"https:\/\/www.picaxel.com\/strategie-digitale\/"},"modified":"2023-04-25T16:18:36","modified_gmt":"2023-04-25T14:18:36","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/www.picaxel.com\/en\/digital-strategy\/","title":{"rendered":"Digital strategy"},"content":{"rendered":"\n\n \n
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Implement your digital strategy<\/h1>\n <\/div>\n
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\n Develop your digital presence <\/h2>\n
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\n Communicating to get known or developping your online presence and online visibility <\/b> or increasing your relationships with customers and partners or selling your products without basing yourself on a digital strategy<\/strong> is bound to fail. <\/p>\n

\n While it is no longer necessary to explain the why of a digital communication<\/strong> for your company, the how often remains unanswered. <\/p>\n <\/div>\n \n \n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n <\/figcaption>\n <\/figure>\n<\/section>\n\n\n\n

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Fine-tune your digital strategy<\/h2>\n \n \n <\/svg>\n \n \n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n <\/div>\n
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    Challenge your performance<\/h3>\n

    \n We help you define a digital marketing plan <\/strong>. We can also integrate with your marketing team to manage your projects and the various service providers. <\/p>\n <\/li>\n

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    Consolidate your legitimacy<\/h3>\n

    \n Each social media <\/strong> has its own characteristics, audience and objectives. It is important to focus your resources on the one(s) that are most relevant to your brand <\/b>. \r\n <\/p>\n <\/li>\n

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    Convert your leads<\/h3>\n

    \n Increase the visibility of your company on search results with paid search (SEA).<\/b>These ads are targeted according to keyword strategy\r\n <\/p>\n <\/li>\n

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    Keep them coming back<\/h3>\n

    \n We assist you in defining your audience strategy and the implementation of relevant emailing campaigns <\/strong> with a high conversion rate. <\/p>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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    \n Directions to your online presence <\/h2>\n \n \n <\/svg>\n
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    • The communication line, tone and message that will direct your entire editorial line<\/li>\n
    • The different communication channels on which to promote your message<\/li>\n
    • The material and human resources to be used in the project<\/li>\n<\/ul>\n <\/div>\n <\/figcaption>\n
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      \n Optimizing your results <\/h2>\n \n \n <\/svg>\n

      We also assist you in analyzing your performance<\/strong> , setting up KPI’s and adapting your digital strategy according to these results via the establishment of monitoring dashboards in Looker Studio <\/strong>(formerly Google Data Studio<\/strong>).<\/p>\n <\/div>\n <\/figcaption>\n

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      \n \n \"digital-strategy-result-optimization\"\n <\/picture>\n <\/div>\n \n \n <\/svg>\n \n \n <\/svg>\n <\/div>\n <\/figure>\n<\/section>\n\n\n\n
      <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3858","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWe create your digital strategy & consolidate your e-reputation<\/title>\n<meta name=\"description\" content=\"We create digital strategies based on your objectives and optimize the synergy between the channels (Social Networks, Emailing, SEA...)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picaxel.com\/en\/digital-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital strategy\" 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